RAQUEL RAYTOS

Raquel S. Raytos

Digital Marketing & Operation Specialist

SMM, SEO, and Google Ads, plus executive support, simple graphics and video editing, simple web design, and bookkeeping using Xero software. One specialist who treats your business like her own.

Let's collaborate
Since 2023
FREELANCE DIGITAL MARKETING
Human + AI
FASTER WORK, REAL JUDGEMENT
PORTFOLIO

/SELECTED WORK

Every client, told by what actually happened, the brief, the work, and where it went.

Real Project AutoLead Pro · New York, USA

SMM, Full Local SEO & Google Ads Specialist

Visibility 4% → 30%+ · top-3 keywords 4 → 39

16 months of on-page SEO took a lead-gen site from barely visible to top-3 in a competitive niche, with zero link building.

30.18%
visibility
(from 3.53%)
39
top-3
keywords
108
keywords
ranking
101
keywords
improved
Semrush Position Tracking, autoleadpro.com · Nov 2025 – Jul 2026 — View full case study ↗
On-Page SEOSemrushGoogle Ads
Real Project South Florida Scrambler Therapy · Florida

Digital Marketing Specialist: Healthcare

222 Google Ads conversions in June

Full digital presence for a healthcare clinic, a branch service of the main business Markson Chiropractic & Medical; local SEO with no link building, Google Business Profile, Google Ads, and social media.

1.15
avg. local
map rank
189
phone call
leads
386
GSC clicks
(from 198)
1,275
Facebook
followers
Search Console, Semrush, Google Business Profile & Meta Suite · May – Jun 2025 — View full case study ↗
Local SEOGoogle Business ProfileMeta Suite
Real Project Holistic Dental Hygiene Clinic · Canada

Content Designer & Website Designer

Instagram grown to 262 followers, organically

Started by creating on-brand Canva graphics for daily story posting, and recently expanded to managing the clinic's full website, on-page SEO structure, and design. Some of the Instagram and Facebook content and posting are mine, and some are from the client. Grew her Instagram organically from under 100 followers to 262, while only doing posting as a part-timer. Facebook is limited to posting only, since Canadian medical marketing guidelines restrict the assets the clinic can provide for organic content, as my client said when I suggested sending me assets that really happen from her clinic to use for organic content.

CanvaWeb DesignOn-Page SEO
Real Project EG Dental Clinic · Tijuana, Mexico

Website design, Local SEO Specialist & Social Media Manager

Grew Facebook & Instagram + local rankings

Local SEO and social media for a neighborhood clinic in Tijuana, managed solo, covering on-page local SEO only, no link building or advertising because can't allocate the budget. This was my first client after completing my online SEO training course, where I learned to identify and fix technical SEO errors alongside the overall strategy.

Original design and SEO build, now updated by the client since — View egdentalmex.com ↗
Local SEOMeta SuiteSearch Console
SAMPLES

/WORK SKILL SAMPLES

Training exercises and practice files across different skills, not client work, just proof of what I can do.

Work Sample

Bookkeeping & Financial Reporting in Xero

Full quarterly cycle · BAS, IAS & reconciliations

Hands-on bookkeeping for a training-client file during a 30-day internship: monthly and quarterly financial statements, GST/BAS and PAYG/IAS activity statements, aged receivables and payables tracking, and full transaction-level records.

XeroBAS/IASBank Reconciliation
Work Sample

Local SEO, Indexing & On-Page Optimization

Indexing · Keyword Research · Schema · Content

Practical SEO tasks across several client sites: fixing indexing issues in Google Search Console, keyword research and technical audits in Semrush, schema markup, and on-page content and meta optimization with Rank Math.

Google Search ConsoleSemrushRank Math
Work Sample

Social Media Graphics Design

Canva + AI-Generated · 7 clients

Social media graphics for posting across several clients and niches: recruitment ads, healthcare awareness content, automotive lead-gen and educational carousels, dental clinic product and health education posts, and jewelry brand promos. Some cards are marked AI-Generated where no source assets were provided by the client.

CanvaAI-Generated GraphicsSocial Media Design
Work Sample

Video Editing for Social Media

CapCut + HeyGen AI Avatar · 19 clips

Short-form video content edited for posting: educational explainers, patient testimonials, office tours, and myth-vs-fact clips. Some clips use an AI avatar (HeyGen) where no client footage was provided.

CapCutHeyGenVideo Editing
Work Sample

Google Ads & Analytics Setup

Google Ads + Tag Manager · HubSpot

Campaign performance, conversion tracking setup, and Google Tag Manager configuration across several client accounts, plus social post scheduling in HubSpot.

Google AdsGoogle Tag ManagerHubSpot
Work Sample

Executive Assistant Support & Inbox Operations

Inbox Management + Project Coordination · Reporting

Day-to-day executive support: inbox and label systems kept at zero, task and project boards in ClickUp, meeting notes turned into owned action items, travel itineraries, weekly executive reporting, and a consistent file and folder structure in Drive.

GmailClickUpGoogle Drive
Work Sample

Web Design Across Multiple Platforms

Webflow · Elementor · BoldGrid

Real client site builds across three different stacks: a wellness clinic in Webflow, a dental clinic in WordPress with Elementor, and a dental hygiene clinic in WordPress with BoldGrid — each one designed within that platform's own constraints.

WebflowElementorBoldGrid
SERVICE

/SERVICE

Take one lane or let me run all three, most clients start with one and grow from there.

LOCAL SEO & SEARCH VISIBILITY

Get found by the right people.

GOOGLE ADS & SOCIAL MEDIA

Clicks that stay on budget.

WEB DESIGN & CONTENT

A site that looks great and gets found.

Tools & platforms I use

SEO & Google Ads
Search ConsoleAnalytics 4Bing WebmasterSemrushGoogle AdsTag Manager
Social & Video
Meta Business SuiteMetricoolCanvaCapCutTikTok EditingPhotoshop
Web & CRM
WordPress + ElementorWordPress + BoldgridWebflowHubSpot
Bookkeeping
XeroHubdoc
AI Tools
ClaudeChatGPTGeminiHeyGen
PM & Communication
TrelloClickUpNotionSlackMS TeamsGoogle WorkspaceCalendly
EXPERIENCE

/EXPERIENCE

12+ years of professional experience
Digital Bytes Financial Consultancy
Bookkeeping Assistant — Internship
Jul 2026 – Aug 2026
Sustainable Talent · Healthcare client, Florida
Digital Marketing Specialist
Nov 2024 – Apr 2026
AutoLead Pro
Full Local SEO & Google Ads Specialist
Mar 2024 – Present
Holistic Dental Hygiene Clinic
Content, Canva & Website Designer — On-Page SEO
Mar 2024 – Present
EG Dental Clinic
Website SEO Specialist & Social Media Manager
May 2023 – Apr 2024
Freelance
Online Tutor
Aug 2022 – Mar 2024
F.E Marketing
Customer Representative
Jul 2020 – Jan 2021
On-site
Executive Assistant
Apr 2014 – Oct 2018
CREDENTIALS

/CREDENTIALS

Certificates from ProVA, plus a completed bookkeeping internship.

View certificates
Social Media Management (SMM)
ProVA
Mar 2023
Search Engine Optimization (SEO)
ProVA
Apr 2023
General Virtual Assistant Training
ProVA
Jul 2023
WordPress Training (SEO, Backup & Restore, Security)
ProVA
Sep 2023
Intensive Executive Assistant Course
ProVA
Jun 2026
Australian Bookkeeping with Xero
ProVA
Jun 2026
Bookkeeping Internship Completion
Digital Bytes Financial Consultancy
Jul 2026
Available for New Clients

Ready to hand off the busywork?

Tell me what you need: SEO, Google Ads, social, or a website that gets found, and I'll show you how I'd grow it.

Contact Me